iPod is a brand of portable media players designed and marketed by Apple and launched in October 2001. Devices in the iPod range are primarily digital audio players, designed around a central click wheel — with exception to the iPod Shuffle, which uses buttons because of its size. As of October 2005, the line-up consists of the video-capable fifth generation iPod, the smaller iPod nano, and the display-less iPod shuffle. The iPod line used to contain the iPod mini, until being discontinued for the introduction of the iPod nano. The full-sized model stores media on an internal hard drive, while the iPod nano and iPod shuffle use flash memory due to their smaller size. Like many digital music players, iPods can also serve as external data storage devices. The iPhone, a device that combines the features of the video-capable iPod with mobile phone and mobile Internet capabilities, is scheduled to be released by Apple on June 29, 2007
Apple's iTunes software is used to transfer music to the devices. As a free jukebox application, iTunes stores an entire music library on the user's computer and can play, burn, and rip music from a CD. It can also transfer photos, videos, games, and calendars to the models that support them.
Apple focused its development on the iPod's unique user interface and its ease of use, rather than on technical capability. As of April 2007, the iPod had sold over 100 million units worldwide.[1] This makes the iPod the best-selling digital audio player series in history.
For a variety of reasons, ranging from its philosophy of comprehensive aesthetic design to its countercultural, even indie roots as a company that differentiates itself from the rest of the industry by “thinking different,” Apple has cultivated a customer base that is unusually devoted to the company and its brand.







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